Medicaid Mondays: Story Share Social Media Campaign 2023 Guide from Put People First! PA and the Nonviolent Medicaid Army

This is being organized as a social media campaign action as part of our Medicaid Cut-offs Organizing Drive. We will have “Medicaid Monday’s Story Share” beginning on April 3 where Nonviolent Medicaid Army (NVMA) leaders will post on social media each Monday and continuing throughout the year’s Organizing Drive.

Starting on April 1st, 18 million people across the United States will begin to be cut off their Medicaid, facing the prospect of becoming uninsured or being forced to purchase private health insurance plans with high copays and deductibles. In Pennsylvania it’s expected that approximately 1.2 million people will lose their Medicaid with nearly 1/3 of the people whose care could be stripped away in PA being children. This is happening amidst historic cost-of-living and public health crises. 

Medicaid recipients and members of the Nonviolent Medicaid Army (NVMA) are rejecting the plans to strip Medicaid from up to 18 million people in the coming year. We are demanding that no one lose their healthcare, and in fact in PA we are demanding the state expand Medicaid to cover all PA residents, fully restore the Medicaid Adult Dental Benefit that was cut in 2011, and that the legislature pass a law that establishes an office of the Public Healthcare Advocate for Pennsylvania. 

The Nonviolent Medicaid Army is organizing everyone on or unfairly excluded from Medicaid. It’s a multi-state initiative coordinated in Pennsylvania by Put People First! PA. To join, visit

For this social media campaign action we are asking Nonviolent Medicaid Army leaders and any Medicaid recipients or those unfairly excluded from Medicaid to briefly share their story about why Medicaid is important to them and or why it’s important to expand Medicaid to all residents. 

This guide lays out three options, listed below, for sharing your story as a part of this Medicaid Cut-Off Organizing Drive Social Media Campaign. 

We will be using specific hashtags to be used on all posts and we are asking for participants of this social media campaign to please send all photos, written blurbs, and links to posts and videos to Tammy Rojas at or Harrison Farina at so they can be shared through the social media platforms of the Nonviolent Medicaid Army and participating organizations. 

If you are a member of an organization that supports or is participating in this Medicaid Cut-Off Organizing Drive we are also asking that you wear your organization’s t-shirt for the post to showcase our collective power.

Option One – Hashtag: Post a photo of yourself on social media holding a sign, a piece of paper or a dry erase board with the hashtag #Medicaid4All. Include a blurb to accompany the photo. The blurb should be a few sentences of your story stating why saving or expanding Medicaid is important to you and your family. Include the same hashtag within the written post and add the hashtag #NoMedicaidCutsPA. (See example below) 

Example Blurb & Photo for Option One: 

My name is Tammy Rosing, and I live in Lancaster County. Saving Medicaid and expanding it to all residents is important to me because we all deserve healthcare and I need to be able to continue to take my life sustaining medication and to keep being able to see my specialist doctors. No one should be cut off of healthcare in Pennsylvania or anywhere in the U.S.

#Medicaid4All #NoMedicaidCutsPA  

*When taking a selfie the wording shows up backwards. If possible see if you can have someone else take a photo of you holding the hashtag sign. 

Option Two – Blurb and Hashtag: Write a few sentences sharing why saving Medicaid and  expanding it to all residents is important to you along with the #Medicaid4All hashtag on something such as poster board, a dry erase board, or a piece of paper then take a photo of yourself holding said written statement and post to social media using the hashtags #Medicaid4All and #NoMedicaidCutsPA. (See example below) 

Example Photo for Option Two 

(Written) #Medicaid4All #NoMedicaidCutsPA 

Option Three – Video blurb: Make a short video, no longer than a minute or two long, stating why saving or expanding Medicaid is important to you and post to social media with a short blurb and use the hashtags #Medicaid4All and #NoMedicaidCutsPA. (See link to example video below)  

Example of video for Option Three 

Link to sample video post

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